Question 1

What's the minimum ad budget to work with you?

Accepted Answer

There's no fixed minimum, but Meta and Google both need enough daily spend to exit the learning phase reliably. In practice, that means a monthly media budget rather than a few hundred dollars. Budget expectations are set during the initial audit, based on your industry and funnel.

Question 2

How often will I get reports, and what do they show?

Accepted Answer

You get a live Looker Studio dashboard updated automatically, plus a written monthly summary covering spend, results, and what's changing next. No waiting on a call for numbers. The dashboard is always current, and it's yours to check any time.

Question 3

Do you work across different time zones?

Accepted Answer

Yes. Current and past clients span Australia, the US, the UK, and Bangladesh. Communication happens async by default (Slack, email, Loom updates), with calls scheduled at a time that overlaps your working hours, not just mine.

Question 4

Who owns the ad accounts, you or me?

Accepted Answer

You do, always. Campaigns run inside your own Meta and Google Ads accounts under your business manager, with me added as a partner. If we ever stop working together, you keep every account, every campaign, and every bit of historical data.

Question 5

What happens in the first month?

Accepted Answer

Month one is the audit and tracking build: reviewing existing accounts, fixing conversion tracking, and mapping the funnel before any budget is scaled. Expect setup and early testing in month one, with performance data becoming reliable from month two onward.

Question 6

Is there a minimum contract length?

Accepted Answer

Paid media needs a few weeks of data before decisions are reliable, so engagements typically start with a 3-month minimum to get through setup, testing, and a full optimisation cycle. After that, it runs month to month with no lock-in.

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