Client & context
Innoverse Bangladesh 2025 was a National Science and Technology Carnival organized by WhiteBoard Initiatives in collaboration with the ICT Division of Bangladesh. The event brought students, young people, families, and technology lovers together for a large celebration of science, technology, learning, and creativity. The team was already running organic promotion, creating content, and building awareness through their existing audience, which gave the event a strong starting point.
The problem
Organic promotion gave the event a good starting point, but the team needed to turn existing interest into a much larger number of people actually attending. The real goal was not more likes or an active event page; it was getting more people to discover Innoverse, become interested, register, and finally show up at the venue. Instead of simply boosting event posts, I built a campaign around the full journey a person takes before deciding to attend.
What I did
Campaign structure
Built a multi-stage funnel moving people from New Audience to Awareness, Engagement, Interest, Retargeting, Registration, and Event Attendance, with each stage serving a different purpose.
Awareness ads
Reached new audiences with awareness and video campaigns. One awareness campaign reached 291,234 people for about $17.71, and another reached more than 178,000 people for about $11.18.
Engagement & video
Gave people more reasons to learn about the event before deciding. One video campaign generated 25,140 ThruPlays for about $40.77, and another generated more than 16,000 ThruPlays for about $20.05.
Retargeting
Reached people who had already shown interest separately, delivering a more focused message and a timely reminder as the event date approached.
Traffic & registration
Focused campaigns on taking action. One registration campaign generated 3,534 link clicks for around $23.30, and another generated 5,027 link clicks for around $27.18.
Tracking setup
The campaign was managed and measured through Meta Ads Manager. Data allowed comparison across campaign goals, audiences, advertisements, reach, impressions, clicks, engagement, video views, and event responses, showing which campaigns were doing their job and where the audience was responding.
Results
| Metric | Result |
|---|---|
| Event responses | 4,300+ |
| Physical attendees | 3,000+ |
| Largest awareness reach | 291,234 |
Ads Manager screenshots
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